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January 6, 2017
By: TOM BRANNA
Editor
Pantene has named mixed martial artist Ronda Rousey as its newest brand ambassador. The new campaign features Rousey articulating the phrase “Don’t Hate Me Because I’m Strong”— a play on words from Pantene’s iconic “Don’t Hate Me Because I’m Beautiful” campaign from the 1980s—to highlight the step-change that a woman’s power comes from her strength, not her beauty. “I’m fully aware that I might not be the first person people think of to collaborate with a beauty brand,” said Rousey. “I’ve been...
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